Hering + Moss: taking care of the environment can be as easy as wearing a t-shirt

In partnership with Moss, Hering neutralized all CO2 emissions from its ‘World T-shirt’ production. Through this, the company has contributed to the preservation of a forest area the size of ten thousand football stadiums, totalling 4.4 million trees in the Amazon. 40 thousand tons of CO2 were offset.

The challenge of reversing the actions caused by greenhouse gases is unprecedented, but the solution may be easier than you think.

Have you ever stopped to think that everything you wear has an impact on the planet?

To celebrate thirty years of the famous ‘World T-shirt’ brand, Hering has made its production more sustainable. When evaluating the life cycle of its basic t-shirt, the company had a clear vision of the environmental impacts generated in its production, such as greenhouse gas emissions and the use of water resources.

The study analyzed everything from the raw material used to the disposal of the product. Our team of experts, which includes environmental and forestry engineers, calculated the specific emissions from the production of Hering t-shirts.

Aware of the volume of polluting gases emitted, the brand decided to go further and offset twice the CO2 emissions of each t-shirt made to further contribute to the preservation of the Amazon.
The company anticipated its goal of neutralizing greenhouse gas emissions by two years and, as of 2021, has become carbon neutral.

“We are working on three fronts at the same time: reducing carbon emissions, our water footprint, and cotton certification.” says Thiago Hering. “We prioritized the carbon footprint at this time because the issue is very urgent. We have seen huge insensitivity, if not to say irresponsibility, from governmental agencies in Brazil regarding forest preservation. Given the urgency, we prioritized this step.”

How is the carbon footprint offsetted by Moss?

Compensation is done through MCO2, the first green digital blockchain asset created by Moss. Each MCO2 token is equivalent to a carbon credit, or a ton of CO2 that is no longer emitted into the atmosphere.

Moss used carbon credits from REDD (Reduced Emissions from Deforestation in Forest Degradation) projects working towards the Amazon’s preservation.

Why is it so important for brands to become more sustainable?

More ethical and conscious development reduces environmental and social impacts so that we can live today without ceasing to think about the future.

The Hering + Moss partnership is an important step towards the preservation of the Amazon, especially in the areas with the greatest risk of deforestation. In addition to the environmental impact, REDD carbon credits projects play an important role in the social and economical development of local communities.

 

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